电子竞技与商业管理.S.
Build your business acumen combined with expertise in esports to gain a foothold in a growing field.
Immaculata’s 理学学士 in esports and business management focuses on the business side of the rapidly growing industry of professional video game competitions.
- Understand the complexities of the industry and its stakeholders, 包括游戏玩家, billion-dollar media companies and national and global gaming communities
- 学习计划和执行电子竞技活动
- Discover the basics of game development and how gaming content is effectively distributed
"The teachers in the business dep艺术ment genuinely cared about my success in and outside of the classroom. These teachers were invested in not only my academic performance, but supported me being an athlete on the men's lacrosse team for four years, 帮我找实习机会, 建立简历和人际关系网. Many of these teachers went above simply teaching the material; they made it their responsibility to educate and prepare all students for a successful and happy life after graduation. The experience that Immaculata teachers bring to class has been outstanding. Many of my business teachers had careers before teaching—the real-world examples they are able to incorporate into class have been critical in my learning."
布莱恩Shultis
职业前景
The explosive growth of esports and the games industry has created a demand for business professionals with a solid understanding of the nuances of the industry. 精通市场营销的专业人士, 分布, research and sales are needed to support this emerging field in versatile jobs, 从电子竞技团队到科技公司.
Possible careers in esports and business management include:
- 玩家经理
- 内容生产商
- 品牌/产品经理
- 市场研究分析师
- 营销经理
- 活动/会议计划
The average salary for an esports manager is $97,500; market researchers earn over $63,000; and marketing managers average $130,1万美元一年.
The program is also excellent preparation for Immaculata’s 工商管理硕士(MBA) or 战略领导理学硕士.
学生学习成果
Upon successful completion of the business degree program, students will:
- Demonstrate knowledge, skills, and capabilities essential to business management
- Critically analyze and evaluate games as well as their themes, mechanics and other components
- 运用市场营销原则, sales and 分布 to the specific conditions of the games industry
- Understand the history and cultural significance of games and esports
- Understand the balance between theory and practice as it applies to the various sectors of the world of business, 会计, 金融, 市场营销与经济学
- Exercise effective interpersonal, communication and analytical skills
- Use technology strategically to enhance their productivity and effectiveness on both individual and organizational levels
- 证据专业，诚信和道德
- Gain specialized industry knowledge through this program, created in collaboration with Unity Technologies, 一个领先的视频游戏内容平台.
- Complete a required three-credit internship and acquire work experience in business, 电子竞技管理和/或游戏管理.
- 将你的作品集作为课程作业的一部分.
课程
主要课程
ESPT 201:游戏入门
游戏处于技术的交叉点, 艺术, 和文化, so success within the games industry requires you to understand all three. 这门课程探讨了我们为什么喜欢游戏, what role they play in society and the industry that produces them. You’ll also learn the basics of game development. This course was developed in p艺术nership with Unity and the IGDA to help everyone interested in the games industry st艺术 on the right foot.
ESPT 301:电子竞技管理入门
Esports is one of the fastest growing industries, attracting 450 million viewers and generating over $1bn in revenue in 2020. This course will introduce you to the history of competitive gaming and will explore its ecosystem. 您将学习导航电子竞技联盟, 团队, 球员, 出版商, 赛事运营商, 媒体和附属机构. Furthermore, you’ll get firsthand experience in analyzing the space.
ESPT 303:游戏发行
The role of a publisher in the games industry is to ensure that a game can get in front of its audience successfully. To do that, a publisher must consider a variety of 分布 strategies and channels. This course will teach you how 出版商 promote games and bring them to market. By the end of this class you will be able to plan a game’s launch and promotion.
ESPT 310: Convention, Event and Trade Show Planning
Esports and gaming companies rely heavily on conventions for marketing. 比如TGS, PAX和E3吸引了60多名观众,000-300,000 and are tremendous opportunities for companies to generate excitement and drive sales. This course will teach you how to turn a gaming convention into a big win. 这门课结束的时候, 你将了解如何处理计划, marketing and logistics for a corporate presence at a major convention.
商业课程
- 商业计算机应用3学分
- 会计原理I和II 6学分
- 商法3学分
- 管理商业信息3学分
- 商业道德3学分
- 全球商业3学分
- 企业管理3学分
- 战略规划3学分
- 业务 & 技术写作或商业 & 专业口语3学分
- 宏观经济学原理3学分
- 微观经济学原理3学分
- 3学分
- 金融学概论3学分
- 人力资源管理3学分
- Pre-calculus I and II OR Applied Calculus I and II OR Math Concepts for Managers I and II 6 credits
- 市场营销原则与实践3学分
- Self-Awareness Through Groups OR Organizational Behavior 3 credits
- 体育分析3学分
- 运动心理学
- 体育总局
- 领导力动力学3学分
- 企业管理实习3学分
- 财务规划基础3学分
文科核心
- 作文(写作)6学分
- 自然 & 物理世界(实验科学)3学分
- Human Creativity (Art, Literature, Music) 3 credits
- 历史意识(历史)3学分
- 信仰追求(宗教、神学)6学分
- 追求智慧(哲学)6学分
真相大白
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学生与教师比例学生/教师比例为10:1, personalized academic attention is a hallmark of Immaculata’s programs.
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学术项目Immaculata's 60+ undergraduate programs and 12+ graduate programs provide career-focused education for in-demand jobs.
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俱乐部及组织Choose from more than 30 organizations to build relationships, broaden perspectives and gain leadership experience.